:root{--black:#070707;--ink:#101010;--white:#f7f7f4;--muted:#aaa;--line:rgba(255,255,255,.18);--serif:"Times New Roman",Times,serif;--sans:Arial,Helvetica,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--black);color:var(--white);font-family:var(--sans);font-size:16px;line-height:1.45}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}img,video{display:block;width:100%}::selection{background:#fff;color:#000}
.site-header{position:fixed;z-index:20;top:0;left:0;right:0;display:flex;justify-content:space-between;align-items:center;height:78px;padding:0 clamp(20px,4vw,68px);border-bottom:1px solid var(--line);background:rgba(7,7,7,.88);backdrop-filter:blur(14px)}.wordmark{font-weight:800;letter-spacing:-.055em;font-size:1.08rem}.wordmark small{font-weight:400;letter-spacing:.08em;font-size:.62rem;margin-left:8px;color:#9c9c9c}.nav{display:flex;gap:30px;align-items:center;font-size:.72rem;letter-spacing:.13em;text-transform:uppercase}.nav a:not(.nav-cta):hover{opacity:.6}.nav-cta{padding:12px 17px;background:#fff;color:#000;font-weight:700}
.hero{min-height:100svh;padding:145px clamp(20px,4vw,68px) 45px;display:grid;grid-template-columns:minmax(0,1.2fr) minmax(300px,.8fr);gap:5vw;align-items:end}.eyebrow{margin:0 0 23px;font-size:.68rem;letter-spacing:.19em;text-transform:uppercase;color:#b7b7b7}.hero h1,.display{font-family:var(--serif);font-size:clamp(4.2rem,10.2vw,10.8rem);font-weight:400;line-height:.78;letter-spacing:-.074em;margin:0}.hero h1 em,.display em{font-weight:400;color:#777}.hero-bottom{margin-top:45px;display:grid;grid-template-columns:minmax(200px,450px) auto;gap:28px;align-items:end}.hero-lede{font-size:clamp(1rem,1.5vw,1.28rem);max-width:37rem;margin:0;color:#cacaca}.hero-lede strong{color:#fff}.text-link{display:inline-flex;align-items:center;gap:18px;border-bottom:1px solid #fff;padding:0 0 9px;text-transform:uppercase;letter-spacing:.14em;font-size:.73rem;white-space:nowrap}.hero-visual{position:relative;height:min(68vh,740px);overflow:hidden;background:#181818}.hero-visual video{height:100%;object-fit:cover;filter:grayscale(1) contrast(1.12)}.hero-visual:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 52%,rgba(0,0,0,.72))}.frame-note{position:absolute;z-index:1;left:18px;bottom:16px;right:18px;display:flex;justify-content:space-between;font-size:.65rem;letter-spacing:.14em;text-transform:uppercase}.year-stamp{position:absolute;z-index:2;right:18px;top:18px;border:1px solid rgba(255,255,255,.55);padding:8px 10px;font-size:.62rem;letter-spacing:.16em}
.proof-strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);display:grid;grid-template-columns:repeat(4,1fr);margin:0 clamp(20px,4vw,68px)}.proof-strip div{padding:28px 24px;border-right:1px solid var(--line)}.proof-strip div:last-child{border:0}.proof-strip strong{font-family:var(--serif);font-weight:400;font-size:clamp(2.3rem,4vw,4.6rem);letter-spacing:-.06em;line-height:.9}.proof-strip span{display:block;color:#a9a9a9;text-transform:uppercase;letter-spacing:.12em;font-size:.62rem;margin-top:11px}
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.retainer{background:#f1f1ed;color:#0b0b0b}.retainer .eyebrow{color:#545454}.retainer-grid{display:grid;grid-template-columns:1fr 1fr;gap:8vw}.retainer h2{font-family:var(--serif);font-size:clamp(3.8rem,7.3vw,8.5rem);font-weight:400;line-height:.84;letter-spacing:-.065em;margin:0}.retainer h2 em{color:#999;font-weight:400}.process{border-top:1px solid #aaa}.process-row{display:grid;grid-template-columns:42px 1fr;gap:22px;padding:24px 0;border-bottom:1px solid #aaa}.process-row span{font-size:.67rem}.process-row h3{font-size:1rem;text-transform:uppercase;letter-spacing:.1em;margin:0 0 7px}.process-row p{margin:0;color:#4e4e4e}.price-line{margin-top:35px;display:flex;align-items:baseline;gap:13px}.price-line strong{font-family:var(--serif);font-size:3rem;font-weight:400;letter-spacing:-.05em}.price-line span{text-transform:uppercase;letter-spacing:.12em;font-size:.62rem}
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